Business Data Analytics

Building on the Business Fundamentals morning course, this afternoon elective introduces students to the principles of data-driven decision making and the transformative role of artificial intelligence (AI) in modern business. Students learn how organizations collect, analyze, and interpret data to make informed strategic choices and how AI technologies are reshaping industries, business processes, and professional roles.

The course combines conceptual learning with project-based work across key business domains, including finance, marketing, operations, and human resources. Students explore the basics of statistical reasoning for business, practice effective prompting and the responsible use of AI tools, and examine real-world examples of how companies apply data and AI to solve problems and create value. Emphasis is placed on using data ethically and critically—understanding both its power and its limitations. Students will strengthen their quantitative reasoning and digital literacy through project-based work, gaining practical experience with the tools and frameworks that drive evidence-based decision making in the modern economy.

Learning Outcomes

By the end of this course, students will be able to:

1. Explain how data and artificial intelligence are transforming business decision-making and organizational strategy.
2. Apply basic statistical reasoning and data analysis techniques to evaluate evidence and support business recommendations.
3. Use AI tools responsibly and effectively, including developing clear and structured prompts for business-relevant tasks.
4. Analyze real-world applications of AI across domains such as finance, marketing, operations, and human resources.
5. Recognize ethical considerations and limitations in data use, developing critical awareness of bias, privacy, and accountability in AI-driven decisions.

*Information is subject to change as instructors finalize course syllabi