Introduction to Marketing & Advertising

During this course, students will participate in discussions about their favorite brands and memorable advertising campaigns. Through real-world case studies, you will discover that the essence of effective advertising lies in its ability to forge lasting and emotional connections with the audience. This course will introduce students to the concepts, analyses, and activities that comprise marketing management and explore the various strategies used by companies to communicate with their customers. Students will examine topics including promotion, public relations, and marketing communications, as well as gain hands-on experience in creating advertising and marketing plans. Uncover the comprehensive strategies that enable advertising to resonate and engage a wider audience.

Learning Outcomes

Upon completing this course, students will be able to:

1. Understand the fundamentals of marketing management.
2. Analyze successful advertising campaigns and branding strategies.
3. Develop skills in creating marketing and advertising plans.
4. Evaluate the role of emotional connections in advertising effectiveness.
5. Apply marketing strategies to real-world scenarios.

Note: Information is subject to change as instructors finalize course content and syllabi.