Digital Marketing and Business: Build Your Brand

This course is designed for high school students who want to do more than just learn business, you’ll experience it. Instead of memorizing terms, you’ll work like a real digital strategist, turning ideas into campaigns that could run in the real world. Through hands-on projects, creative challenges, and field trips, you’ll see how today’s leading brands connect with people and stand out in a crowded digital world. You’ll study how Nike, once a leader, lost its edge by misunderstanding how digital business works, and how new players built growth by getting it right. By the end of the program, you won’t just understand marketing, you’ll know how to grow a business in the most effective way. You’ll collaborate, pitch bold ideas, and gain skills and certifications that strengthen your college applications and give you a head start in business and beyond.

Learning Outcomes

1. Discover how businesses grow using digital storytelling, social media, and influencers.
2. Build a simple website and learn how companies get found on search
3. Understand how to use AI to build and grow a business
4. Experiment with ad campaigns and learn how to measure what works.
5. Explore how brands like Apple and Coca-Cola use creativity to spark emotion.
6. Take part in field trips that show how organizations turn ideas into memorable experiences.

Course Highlights:

• You’ll work in teams on a final project for a real business, creating a digital marketing strategy that blends creativity with strategy.
• You can earn professional HubSpot certifications, a credential recognized by colleges and companies, before you even graduate high school.
• You’ll learn skills that make you stand out: critical thinking, adaptability, and the ability to combine data with creativity.

Supplemental Fees: Please note, this course charges a $195 additional fee for supplies and field trips.