
Every play has a story to be told. Aspiring sports journalists, broadcasters, media professionals, and sports enthusiasts will learn the principles of reporting, storytelling, compelling narratives, and play-by-play commentary.
Instructor:
Course Description
In this course, we will explore sports journalism and broadcasting. We will explore the important role photography plays in capturing iconic moments for emotional and dramatic impact. We will explore how digital content provides sports coverage through websites, apps, and social media accounts. These online communities drive fan engagement, and will continue to expand their reach through sports media, virtual reality, and esports. We will also discuss the media’s role in catapulting athletes into legendary icon status where increased media coverage = increased star power. And once students are armed with the tools and tactics of sports journalists, they will have the opportunity to develop and pitch their own compelling story, engaging programming, and/or content ideas to industry professionals.
Learning Outcomes
Upon Completing this course, students will be able to:
Note: Information is subject to change as instructors finalize course content and syllabi.
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Instructor Bio
Jeff Jones is the sports director and weekday sports anchor at KVUE. He joined the station in August 2019.
Before heading to Austin, he spent three years as the sports director at CBS-17 in Raleigh, North Carolina, but as a native Texan, he always knew he'd make his way back to the Lone Star State. Jeff played football (outside linebacker) at Trinity University in San Antonio. After completing his undergraduate work, Jeff earned two master's degrees – one in education and another in communications. Just months after graduating, Jeff won a national talent search that allowed him to travel to the NBA All-Star Game as the league’s “All-Star Reporter." While there, he got to conduct one-on-one interviews with stars like James Harden, Tony Parker, Anthony Davis and others.
Course Syllabus
To view a sample syllabus, please contact your program specialist, or reach us at info@summerdiscovery.com or call +1 (516) 447-4907.
Admissions Criteria
An interest in all things sports media is the key to success in this program! Additionally, your application criteria includes a completed Summer Discovery application.
Who Should Attend this Course?
Aspiring sports media professionals, this is a start to your successful academic and professional career. This course will introduce you to fundamentals that will advance your understanding of this field and help you determine whether a professional track in sports media is right for you.
Benefits of Attending this Course
In addition to a university-level course experience, students will leave this course with portfolio-building documentation in recognition of their summer achievements, including:

UT Austin Certificate of Completion
After successfully finishing this course, you will be awarded a certification completion for your accomplishment.
*This is a preview, not what you will receive